https://1a-werbung.at/2021/12/29/self-promotion-via-marketing-2/
You’ve seen it in your feeds such as those Instagram ads that promise to help you make $10,000 per month, the people on LinkedIn who are constantly talking about themselves, or the typical influencer. They’re all examples of self-promotion via marketing, and while they can be annoying but they’re effective when executed correctly.
Self-promotion is essential because it helps to raise awareness about your abilities and skills, which can attract opportunities that can assist you in advancing your career or even change your career. You are also able to share your achievements with others who may be able help you in the future. Without it, you run the risk of being a victim of the work of others and you could be leaving opportunities untapped.
However it can be difficult to master the art of self promotion because it’s difficult to know how much is excessive or when you might be perceived as a braggart. Many studies have shown how bragging can make others feel jealous, annoyed and even result in negative evaluations of your performance.
Self-promotion that is constructive is, in contrast, is about showing others your unique value offer. It focuses on demonstrating to others what you do best and why you are the most effective at it, and how you can solve their issues. This can be a difficult job for many especially those who suffer from impostor’s syndrome or have difficulty being open about their accomplishments. However, learning to master the art of self-promotion can bring more opportunities and a long-term career in the workplace.